Relevance is a topic that comes up frequently when discussing link building. No one knows how Google determines relevance, so that no one can give a specific response to the question. Even having access to the Google Natural Language Processing API and seeing categories like these doesn’t guarantee that we understand how Google determines relevance […]
Before answering that question, let’s look into what landing pages are. When visitors click a link, they first land on a landing page. Before we answer that question, let’s define landing pages. When visitors click a link, they are directed to a landing page. Typically, the link is generated by a marketing initiative such as […]
How does keyword research work? Finding and analysing search phrases that people enter into search engines intending to utilise that information for a specific purpose, frequently for search engine optimisation (SEO) or general marketing, is the practice of conducting keyword research. Keyword research can reveal target queries, their popularity, the difficulty of ranking for these […]
The term “sustainability” is no longer a catchphrase. Consumers are increasingly demanding that brands do better and are interested in reducing their impact on people and the environment. As more and more consumers turn toward products that claim sustainability as their watchword, producers rush to bring forth outputs that meet the demands of the consumer […]
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