Social media marketing (SMM) and Social media optimization (SMO) both are relevant methods of digital marketing, which will lead to more online traffic.
Social media optimization (SMO) is social media networks for the management and growth of the company and which increases online presence. Digital marketing process where social media optimization is used to increase apprehension of new products and services and also to link with customers.
Social media marketing (SMM) is a form of online marketing that consumes social networking platforms as a marketing tool. The aim of SMM is to bring the best content so that users will share it with their social networks. Which leads to companies’ online promotion and growth in business.