How To Optimize Your Website For Voice Search?
Are you losing business because customers aren’t browsing the way you believe they are? The use of smartphones has increased dramatically, resulting in substantial shifts in the search paradigm. In terms of searches, we’re rapidly moving toward a voice-first world. Furthermore, as more businesses adopt eCommerce platforms, you’ll have no choice but to play it safe by optimising your content, website, and other assets to keep up with the times. Customers are vying for a restricted number of spots. You also don’t want to skip out on a slice of the cake. Do you require assistance with voice search optimization? Contact our SEO Edinburgh or SEO Glasgow team today to see how we can help you.
What Is Voice Search Optimization?
Voice search is a method of browsing the web using only your voice. A device can detect your speech and enter your query into a search engine using artificial intelligence. For example, when you ask your Voice Assistant a question (Alexa, Google Home, Echo Dot, etc. ), the data in the Featured Snippet will be used to answer your inquiry. Although voice recognition has been around for quite a long time, it wasn’t until IBM’s Watson was released in 2011 that it became useful in the real world. According to an eMarketer poll, more than half of internet users utilise voice search, demonstrating the pervasiveness of voice recognition devices. Furthermore, on a desktop search, 75% of voice search results rank in the top three spots for a specific question.
Is voice search optimization therefore necessary? The question is, in fact, incorrect. The question now isn’t whether or not voice SEO Service is necessary. The new dilemma is how to take advantage of this bizarre shift in searcher behaviour. People’s lives have become much easier by voice searches, and websites must optimise their data for voice searches. The new revolution is just around the corner. You’re probably wondering how to start optimising your page for voice search now. Let’s get into it.
Best Ways to Optimize for Voice Search
It’s safe to say that voice search isn’t going away any time soon. Voice search-enabled devices can be found almost everywhere, and the ratio of voice searches as a percentage of total searches is steadily increasing. The pattern of matching user intent and delivering outstanding possible user experience is reflected in voice search. So, how can you use voice search and smart technologies to give yourself a leg up on your competition?
1.Cut down the time it takes for a page to load
Page loading speed is among the most crucial ranking variables, as every savvy SEO knows. With the growing volume of online content (including audio) available online, the speed with which your site loads will become a ranking element in the future. According to multiple study reports, websites with basic, easily digestible bits of content score higher at first pages of SERPs. They also discovered that web pages with fast loading times were favoured by Google (and, by extension, search engines).
2. Make use of long-tail SEO
While long-tail keywords aren’t as popular as they once were, they are still an excellent method to optimise your website for voice searches. There are two primary reasons why that works so well. One is that voice searches require a much longer string of text to be completed. Second, smart assistants are programmed to provide answer-like responses to all of our questions in the same way that humans do. As a result, we can optimise for highlighted snippets by using long-tail SEO. Hence, you’ll always be at the top of the search results page.
3. Answer the questions that your audience has
For your voice search strategy, clarity, ambience, and relevancy are essential. A millennial’s approach to voice search differs from that of a Gen Z or Gen Alpha. Make a client persona and utilise it to go further into the content you post to provide the most pertinent information to your persona. The majority of voice searches are inquiries. Consider how often people use Alexa, Siri, or Google Assistant to get information. All of them are posed as questions. You may make a website with a title that addresses the most frequently asked question. Always double-check that your material corresponds to your audience’s activities.
4. Create material that is suitable for voice searches
Always ensure that your writing is conversational and simple to read. Many question words are common in voice search questions. To make your material more effective for voice search, include keywords such as how, what, where, when, and why. Make sure you have anything written in 9th grade for an automated voice to read clearly. If necessary, include filler words in between like if, a, the and so on.
5. Increase the amount of local material produced
Many voice searches are seeking local information. Creating regionally interesting content that appeals to your people’s local demands will help you improve your SEO for voice search and wearable technology. However, you don’t have to be a local business to create local content. You may also create a lot of local content to assist drive additional traffic to your business, regardless of where you are.
6. It’s all about the user experience
Voice search, unlike traditional SERPs, concentrates on a single website for querying. When you consider the objective of voice search, you’ll see that the user is looking for quick replies. As a result, make sure the voice assistant can swiftly retrieve all of the information you require. That means your site must be mobile-friendly, lightning-fast, and HTTPS-secured. Otherwise, if your website is not upgraded and loads quickly, the whole purpose and optimization procedure will fail.
7. Make use of organized formatting and schema
Structured data markup, or schema, is a type of markup that helps search engines understand your content. Rich snippets, in particular, are influenced by schema markup. The goal of schema markup is to help search engines find your site by offering a complete understanding of what your page is about and your intent. When you use schema markup in your voice search tactic, you’re providing a signal of intent and relevance to the search engines.
8. Design Your FAQ Page Properly
Voice search is becoming increasingly popular. Because different terms are used by this type of searcher, you must structure your content accordingly. Prepare FAQs that seem like a conversation rather than a formal document to get started. You’re more likely to earn highlighted snippets from Google if you organise them appropriately on your site. You must ensure that your navigation and informative structure are easy to locate and that your website loads quickly.
9. Answer the ‘What,’ ‘Where,’ ‘Who,’ and ‘How’ questions
For voice search, people frequently use new phrases and longer searches. The most common voice searches begin with the words “who,” “what,” “where,” or “how.” It implies that they require a quick and succinct response to their query. Create in-depth responses to the most often questions asked about your brand. Make sure this content addresses the “who, what, where, and how”, about your goods and services, and add a bit of levity where necessary. To appeal to the voice search, you must answer all of these queries in a conversational style.
10. Don’t Forget About Regional Dialect Variations
It’s crucial to keep in mind where your potential customers live and what dialects or languages they speak when optimising content for voice search. Because spoken and written languages are distinct, marketers must ensure that keywords are optimised for each country and region.
11. Anticipate and respond to user questions
As a marketing firm, you should forecast any queries your visitors might have and then respond to them via your website content. This results in a better user experience and more interesting material, increasing the likelihood of your website appearing in featured snippets, and that’s where Alexa and Siri’s responses are frequently sourced.
12. Improve the visibility of your Google My Business listing
Virtual assistants rely on Google My Business (GMB) listings to discover information about nearby businesses. Your GMB listing includes vital information about your company, such as its name, address, and contact number. Additional information such as your office hours, web page URL, a synopsis, other contact details, and more can be included. It’s critical that your postings have accurate information. Because many individuals use voice search while their hands are somewhat busy. So, if the address is inaccurate, the user may fall into the wrong location and have a negative experience with the organisation.
13. Pay Attention to Your Mobile Device
At Google I/O 2019, all of the main announcements were either directly linked to mobile or tools tied to mobile. Google places a premium on the mobile experience and promises to improve it day by day. Because most vocal questions are asked on mobile, it easily outperforms other gadgets when it comes to voice search queries. You should be fully prepared to provide an exceptional mobile user experience. Mobile is the way of the future for browsing, and that includes voice searches. An SEO best practice that should not be disregarded is having a mobile-friendly website.
14. SSL is a way to protect your website
Google encourages websites that are secure and accredited, in addition to their speed. It favours trustworthy websites, regardless of their industry or if they are online shopping sites or simply blogs. The HTTPS protocol ensures that your website can be valued by both visitors and Google’s bot and that it follows all of the standards of good online practices as a result.
15. Participate in social media
In today’s online world, social media is among the most significant marketing platforms. Almost everyone is a regular user with at least one social media network. They use Facebook to communicate with their pals, read the news, and plan vacations and outdoor activities. People are aggressively putting themselves out there on LinkedIn in the job market. Users are documenting their special moments on Instagram, and the list goes on and on. They do, however, interact with brands and businesses on social media. People also use social media to ask questions, post reviews, buy things, share content, read the news, and research the market. The more popular your site is, the more plausible it is to appear higher in the search results, including voice search results.
You should strive to rank well enough for voice searches if you want to increase your organic traffic. There are indeed a lot of voice searches every day, however, the tactics you employ to optimise for them are also an important aspect of modern SEO. Allow us to serve you right away if you require assistance. Our award-winning SEO Team and voice search optimization services can help you achieve your goals, whether you’re aiming to improve income, website traffic, or conversions. To learn more about our services, or to make an appointment with our experts, contact us today.
Read our article if you are thinking about why it is necessary to hire an SEO company, what is the relevance of web design and web development, etc.