Tag: Digital Marketing

The Benefits and Challenges of Marketing Automation: Best Practices for Implementation

Nowadays, multiple channels are available to reach customers, but targeting customers with the right messages at the right time is a bit complex. Marketing automation can help to overcome this challenge and help achieve the business goal. This blog will give more insight regarding the same. What is Marketing Automation? Marketing automation expresses the use […]


How to move your site to a new domain without losing your ranking

Migrating a website to a new domain is a scary affair for companies! No wonder it is not as easy as changing your home address. Although a domain name in the URL is just like your house name or number in the address, the impact of changing a domain is only sometimes comparable to changing […]


How to effectively brand your company website?

What makes a website appealing to you? Beautiful design, helpful content, or ease of use? Your answer might be ‘all.’ A good website should perfectly combine design, content, user experience, and many other elements to attract search engines and users. Websites that didn’t pay attention to the above-mentioned crucial factors during designing and website development have the […]

finding proper keywords for website

How to Find Proper Keywords for Your Website?

How does keyword research work? Finding and analysing search phrases that people enter into search engines intending to utilise that information for a specific purpose, frequently for search engine optimisation (SEO) or general marketing, is the practice of conducting keyword research. Keyword research can reveal target queries, their popularity, the difficulty of ranking for these […]