Technical SEO

Best Technical SEO Practices for Ecommerce Sites

Technical SEO refers to the part of SEO that is directly linked to your website design and construction. This is what is found in your codebase, beneath the layouts and load times. It often goes undetected, silently killing your organic traffic and page rankings.

The process of Search Engine Optimization is crucial for all sorts of websites but it has a larger effect on e-commerce sites. That’s because when it comes to online shopping, people often seek the required product through the search engine rather than searching for any specific e-commerce platform. Hence, it becomes vital to rank your e-commerce website on the search engine’s top positions. This way, it not only becomes visible to your target audience as prior to the competitive websites but also gets you better traffic and conversion rates. In the meantime, if your site does not rank at the top of the search engine then there is not any value of it. 

Best SEO Strategies

Here are some of the best SEO strategies that ensure the success of your e-commerce site.

  1. Breadcrumb Navigation

Breadcrumb navigation is navigation that indicates the path to getting to a specific page. In essence, this is how your pages are organized on your website. Breadcrumb navigation creates an organized route to access products on your site. This configuration makes it easier for both users and search engines to navigate your site in a more efficient manner.

2. Create a SiteMap

A sitemap allows search engines to navigate your e-commerce content. In simple terms, a sitemap is a file that builds with data about everything on your website, including data on how they relate to one another. With this, you can make it clear to any search engine about the most important pages for your site, how often pages are updated and other details of that kind.

3. Improve site load time

The time it takes to load your site influences if people stay on your site. A slow page speed can result in lost sales for your business. However, by improving your site’s backend, you can have your site load up more quickly and deliver a better experience to customers.

4. Have a clean URL structure

A clean URL structure means having a URL with a logical navigation path that does not contain random numbers and characters. You want to have a clear navigation path that indicates where users are on your site, so users and search engines know where they are located on your site. In addition, optimizing your URLs provides you with an option to integrate your keyword. This can make your page appear more relevant and rank in relevant search results. 

5. Adding Deep page internal linking

A deep page is a page on your site that takes more than four clicks of your homepage to be accessible. However, by using a flat architecture, you can stop issues such as indexing to these deep pages. With a flat architectural structure, your ‘deepest darkest page’ will be just 3-4 clicks away from your main homepage.

6. Use structured data

Structured data encourages you to enrich your product listings so you can rank competently in search results. This data delivers search engines with input or clues about a web page’s content. It can assist in driving more visitors to click on your pages and look into your products.

7. Ensure your site is secure

When people purchase or invest in the products on your website, they’re adding raw personal data. They want to feel safe and protected when they submit it. Therefore, you need to safeguard your site to assure that users feel safe while purchasing from your site.

8. Implement an XML sitemap and robots.txt file

These two elements are significant to technical SEO for eCommerce as they influence how Google crawls your site. If you want to rank in search results, Google has to find, crawl, and index your pages. These two components assist in guiding Google to crawl your site efficiently. Our SEO Team can easily help you with this.

9. Use canonical tags

Canonical tags are crucial to your SEO because they notify Google that a specific URL depicts the primary copy of a page. As your website grows and scales, you constantly move, delete and renew pages. In this cycle, you may end up with pages that are deemed as duplicates. If you have a similar page more than once on your website, it can result in confusion with search engines. The canonical tag can solve this problem.

These are some important SEO strategies for an e-commerce site that can enable you to rank higher and get you better traffic and bigger conversion rates. 


Implementing technical SEO best practices is not at all a trivial effort. It needs proficiency in coding and optimizing the backend of your website. If you don’t have that understanding, you don’t want to risk blundering your site’s coding and forging an even greater crisis. That’s where the experts at Zenerom can support. 
We are the best Website development company in the UK. Our team consists of excellent marketing professionals who can support your site’s technical SEO. From adding deep page internal linking to creating a sitemap, you can stay relaxed as we optimize your technical SEO to steer the favorable results. Contact us today to learn more about our SEO packages and offers.

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