Is PPC worth the investment?
It’s not easy to get results through pay-per-click (PPC) advertising. It necessitates knowledge, competence, and training. Even if you pick an agency with all three, you may still be unsure whether pay per click advertising is worthwhile. Understanding how PPC can boost your bottom line will help you decide if it’s worthwhile. Our SEO Agency frequently assists businesses in making this decision, and we’ll share the same methodological approach that we employ for our clients. You’ll know whether pay – per – click is a realistic strategy for your organisation after reading this complete article.
What is PPC?
You must first articulate something properly before you can assess ‘if it will benefit’ your company. PPC is also known as paid search, sponsored listings, display adverts, remarketing, retargeting, or pay-to-play, according to sales professionals from various platforms.
The cost per click varies depending on a number of factors, including:
- The ad platform (Google, Bing, Facebook, LinkedIn)
- Competitors who bid on the same keywords within that platform
- The value of a new customer Start with these questions before diving into those contexts.
Start with these questions before diving into those contexts.
What’s the Plan?
If you’re anxious about the return on investment from a PPC campaign, you should design it to create revenue for your company. While some large, well-established firms use PPC to enhance their brand or promote an event, the majority of businesses need to make money from their advertising budgets.
This is where things become tough, especially if you’re in the business-to-business market. How can you make money with PPC if you don’t have anything to sell? Continue reading.
What’s the Lifetime Value of a New Customer (CLTV)?
CLTV informs businesses of how much money one customer can create over the life of a business partnership. The larger the lifetime value of a consumer, the longer they continue to buy from that organisation.
Follow these simple steps to calculate your CLTV:
- Divide the entire annual revenue of your organisation by the number of deals or purchases made that year. (Average retail price)
- Then, divide the total number of unique consumers who made purchases during the year by the average purchase value. (average frequency of purchasing)
- Multiply step one’s average purchase value by step two’s average buy frequency rate. (Customer worth)
- Calculate the average number of years a customer spends with your business. (Customer life expectancy)
- Multiply the average customer longevity by the customer value (step three) (step four). This is your CLTV number.
What will you need to “sell” with your advertising after you get an estimate for your CLTV? A demonstration of a product or service? A software application with a free trial? A meeting to discuss a customised service package? Your website must provide them with the information they seek. Delivering your homepage to searchers looking for a specific service or topic is a waste of time. Which area of your website generates the most valuable leads related to your PPC campaign’s subjects and keywords? Solutions to these problems will save you time and money by preventing you from spending your time and money on ineffective advertisements.
Consider the Source of Acquisition.
Now that you’ve computed the CLTV, it’s time to choose the right route for your PPC campaign. On the internet, where do you think your potential clients are? Is it possible to find them on Google, Bing, LinkedIn, or industry blogs and news sites?
When your website is linked to Google Analytics, tracking visitor referral sources is simple for your marketing team to work out. Using data to discover the best acquisition channel will help you save money on PPC while also meeting your target audience.
The Financial Plan
Do you have the resources to launch a campaign that will push the envelope while also allowing you to identify the successful keyword phrases and calls to action? While there are numerous tools available to assist your marketing team in determining the optimal keywords for your budget, keep in mind that only a user-friendly landing page can convert visitors into leads. Figuring out the correct combination will take some time and imagination.
If you’re going to invest in a PPC campaign, make sure you budget for landing page design, monitoring, and follow-up. PPC is not a “one-and-done” marketing strategy; it necessitates research, planning, and execution. You’ll develop an online experience that drops potential leads into your lead nurturing campaign if you deal with a skilled PPC service provider with B2B experience, especially if you have a long sales cycle.
Is Pay-Per-Click (PPC) Advertising Worth It?
In the end, the answer isn’t straightforward, because it is dependent on a number of factors. If it’s worth it depends on your industry, seasonality, the economy, and the PPC marketing team you hire. Answering all of the above questions and discussing them with your potential PPC marketing team is the most crucial thing you can do before investing in PPC. If a firm is willing to open your campaign without delving into these questions, search for another.
Still stumped as to where to begin? Start your PPC campaign with the experts at Zenerom.
How can we help you?
Pay-per-click advertising is a very effective digital marketing method for increasing conversions and maximising return on investment. PPC management services based on data provide an excellent chance to network your brand with customers while also increasing profitability.
To drive more visitors to your website and lower your PPC management expenses, Zenerom determines your PPC search engine marketing (SEM) goals, identifies your PPC campaign metrics, and establishes your pay per click campaign structure. Our marketing agency can assist you in navigating the complexities of PPC and integrating it with your SEO and internet marketing initiatives. Partner with our PPC Agency UK and reap the benefits of cost-effective PPC advertising services.
Even in hard financial times, incorporating PPC into your marketing approach can help you stay ahead of competitors. You’ll get the most out of your PPC campaign if you start with a smart, data-driven PPC approach and work with a competent Online Marketing Company. Increase your search engine visibility and get immediate results with Thrive Internet Marketing Agency’s PPC management services.
To read more see Tips for small businesses post covid-19